Nutcase Helmets

"The most fun a helmet ever had"

When fan reaction at the Civil War was overwhelmingly positive for the helmet, Morrow took the idea to the next level, developed the brand name and initial product line.

“The first thing I thought was this is a super fun idea that needed to be turned into a new business. Helmets that reflect the participant’s allegiance to an idea, or reflect their personal style were nowhere to be found”, said Morrow. The first thing he did was look at helmets offered in stores from specialty shops to mass merchants, and discovered that when it comes to cool graphics on helmets, there are few. “Most helmet graphics are either cheesy or based on cartoon characters, which means anybody over three is pretty much excluded. I believe there are kids and adults who want to ride their bikes or skate boards in a simpler helmet shape than the aerodynamic cycle helmet style, and would like a product that is more visually fun and expressive than just another black helmet”, said Morrow.

With helmet laws evolving in nearly every state, more and more riders will be required to wear helmets. Morrow feels that Nutcase provides just the right kind of creativity to inspire kids of all ages to want to wear helmets, rather than being told to wear them and reluctantly doing so out of fear of a ticket or the wrath of their parents. “People are not going to wear helmets any less in the future, so somebody has to make them more exciting to wear. That ‘somebody’ is Nutcase!” said Morrow.