PREMIUM Berlin exhibition presents Nutcase Helmets as a trend brand

19.01.11

The PREMIUM in Berlin, fashion fair for contemporary design and urban style, presents Nutcase Helmets as a trend brand for the bicycle industry.
People use their bicycles not longer only for coming from A to B, people use them as an expression of individual lifestyle.
Bicycles developed more and more to a lifestyle item with a lot of new niche concepts and individual designs, demanded by a trendy and environmentally conscious audience.
Besides bike-wear, the awarded and stylish Nutcase helmets are part of this lifestyle.  “Nutcase Helmets with their expressive designs, their shapes and features are exactly in line with the needs of individual urban people,“ says Ingo Röhm, project manager of the “Berliner Fahrradschau” and “Velo Couture” at the PREMIUM.

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